The Crawley Irish Festival is the largest event of it’s kind to be held in South East England and attracts up to 10,000 people annually. It is organised by the Celtic and Irish Cultural Society.
The event has been running since 1995 and the website has undergone many developments since the first website was created in 2004. Prior to the it’s web presence, the event had been promoted through traditional media and word of mouth.
Upon the implementation of the CICS web strategy, there was a refocus on online marketing that increased attendances and sponsorship, reduced expenditure and allowed the expansion of the event to encompass additional music stages.
The current site was created in 2007 and has undergone a number of iterations and design stages since.
It is a sub-site / micro-site of the Celtic and Irish Cultural Society and can be viewed here: Crawley Irish Festival.