Client LIFE-TIME Financial Group Limited Added on 2 April 2013 Category Conversion Optimisation
UX Design
Web Design

LIFE-TIME Financial Group Limited is based on Auckland’s North Shore and are specialist independent financial advisors for KiwiSaver, Insurance, ACC, Retirement Planning, Investment and Savings planning.

LIFE-TIME already had an existing website operating under WordPress and were looking for an integrated approach to generate additional leads and traffic using Google Adwords.

As part of that online marketing strategy, an update of the website design was required to focus content and to engage visitor conversions. Additionally, a number of new options were added including online calculators, additional artwork and social media integration allowing automated posting on additional media channels to drive traffic back to the site.

The new design maintained much of the layout of its predecessor but with simplified styling and an update of logos in keeping with flat-level design.

Options included:

  • Email Marketing and Mailing List Management
  • Custom Life Insurance Calculator
  • Custom Icons
  • Contact Forms
  • Social Media Integration – auto-post to Google+, Facebook, LinkedIn and Twitter.
  • Additional Image Illustrations for Blog/News posts

The operations of LIFE-TIME Financial Group were sold to Centastone in 2019 and the LIFE-TIME branded business then ceased, more details about the company can be found at